Friday, October 23, 2015

Branding

1. Why would a professional journalist want to create an online resume site or web presence?
The main reason I can see is because journalism is moving to online. Print is becoming obsolete so journalists need to become web friendly. Also, in general when you apply for jobs these days, it is mostly done online anyway. Almost no one does in-person resumes anymore. Setting up a page that shows who you are and what you are capable of is an easy way for a future employer to recognize you. 

2. What kinds of tools would you use to build your site?
This particular area has been a struggle for me as I am not as tech- savvy as I would like to be. Personally, I have been building a web presence on Wix and I am learning how to put my social media icons into it so whoever happens upon my page can be taken to those as well. I am not quite sure how to make my web presence more interactive but hope to figure that out by the end of this class.

3. What considerations do you have to keep in mind regarding branding and consistency? How does this helps a reader or potential employer find you?
Consistency just makes things look more professional. I have to go back through my social media pages and make sure all my names are the same. Until I started school again, I didn't realize the importance of branding. When a person visits one of my pages, I automatically want them to recognize that it is me. I don't want them to have to guess if I am the same Jessica from the Facebook page they were just at. Branding differentiates you from others. When done effectively, it helps make you stand out.

5. What types of files will you collect to present and link to (be thinking what types of digital formats)?
I am thinking of clipping and scanning past articles and uploading them to my wix page as well as posting some of the PDF's too. I am open to more suggestions on this one. 

6. How will you organize your site? Explain and provide one link from a search of professional journalists' websites as an example.
I think on my homepage I will have information about me. Then I will have links to social media pages on the top or bottom of page. I will also have links to my articles from here as well. This is my first attempt at building an interactive page so I hope I succeed. 

7. Finally, how can creating a web presence help you work or represent yourself better as a professional?
I think this is a similar answer to number one. I think if you are applying for a job and the person in charge of hiring is able to get a feel for who you are and what you are capable of, it can be a very positive thing. You have everything they need right on one page where they can just type in a web address. It also gives them a quick view into how social media savvy you are. 

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